Omni-Revenue Framework
Tenet 2 — Omni-Presence
v1.0
Tenet 2 of 5 · Omni-Revenue Framework
Omni-Presence
Show up everywhere your buyer is — before they know they need you.
Section 01
Overview
Omni-Presence is the visibility engine of the Omni-Revenue Framework. Once you know who you are and who you're after (Omni-Insight), Omni-Presence is about flooding every relevant channel with consistent, compelling brand presence — paid, organic, social, search, and directory — so the right buyer encounters Wundertre's client at every touchpoint before and during their buying journey.
Tenet Goal
By the end of Omni-Presence, the client has an active, multi-channel presence that generates measurable reach and inbound interest. Every channel runs through WundertreOS so performance data flows into a single view.
Omni-Presence is the highest-execution tenet for WundertreX. The team drives channel setup, content production, and campaign launch. The client's job is to show up for brand voice reviews and approve content before it goes live.
| WundertreX Owns | Client Owns |
|---|---|
| Channel strategy & prioritization | Brand voice approval on all content |
| MarketBOOST campaign setup | Asset supply (logo, photos, video) |
| Ad creative and copy production | Access to ad spend budget |
| Social profile optimization | Approval of paid ad creatives |
| StoryCraft content calendar build | Google Business Profile ownership |
| Listings sync & NAP audit | Review response on live reviews |
| Email/SMS list hygiene & import | Respond to inbound leads same-day |
| Pixel & tracking install | |
| Weekly performance reporting |
Section 02
Delivery Timeline
Omni-Presence runs approximately six weeks for initial buildout, then shifts to an ongoing execution cadence. The first two weeks are pure setup; Weeks 3–6 layer in paid activation and content rhythms.
| Week | Activity | Owner | Deliverable |
|---|---|---|---|
| Wk 1 | Channel audit — inventory existing social, listings, and ad accounts. Identify gaps and stale profiles. | WundertreX | Channel Audit Report |
| Wk 1 | NAP (Name, Address, Phone) audit across all major directories. Flag inconsistencies. | WundertreX | NAP Audit + Corrections List |
| Wk 1 | Client supplies brand assets: logo, brand photography, video, color codes. | Client | Asset Drive Folder Shared |
| Wk 2 | MarketBOOST setup — connect ad accounts (Google, Meta), install pixels, configure conversion events. | WundertreX | Ad Accounts Connected in OS |
| Wk 2 | Listings sync in MarketBOOST — push consistent NAP to top 40+ directories. | WundertreX | Listings Live & Synced |
| Wk 2 | Social profiles optimized — bios, CTAs, links, cover images updated. | Both | Optimized Profiles (screenshots) |
| Wk 3 | StoryCraft content calendar built — 30-day schedule for posts, Reels, stories, and email. | WundertreX | Content Calendar in OS |
| Wk 3 | First paid ad campaigns live — top-of-funnel awareness + retargeting warm audiences. | WundertreX | Live Campaigns in MarketBOOST |
| Wk 3 | Client reviews and approves first batch of content before scheduling. | Client | Signed-Off Content Batch |
| Wk 4 | Email/SMS list import, segmentation, and first broadcast campaign sent. | WundertreX | First Broadcast Sent + Open Rate Report |
| Wk 4 | SEO keyword targets loaded into MarketBOOST SEO module. On-page recommendations sent to client. | WundertreX | SEO Opportunity Report |
| Wk 5 | First performance review — channel-by-channel reach and engagement snapshot. | Both | Wk 5 Channel Report |
| Wk 5 | Funnel Builder activated — landing page(s) built for any paid campaign destinations. | WundertreX | Live Landing Page(s) |
| Wk 6 | Retargeting audiences refined based on first 4 weeks of pixel data. | WundertreX | Updated Audience Segments |
| Wk 6 | Omni-Presence baseline report — reach, engagement, CPL, listing score, review count. | WundertreX | Omni-Presence Baseline Report |
| Ongoing | Weekly content production and scheduling (StoryCraft cadence). | WundertreX | Published Content |
| Ongoing | Ad budget pacing review and creative refresh every 3–4 weeks. | WundertreX | Creative Refresh Log |
| Ongoing | Monthly omnipresence scorecard shared with client. | WundertreX | Monthly Scorecard |
Section 03
WundertreOS Walkthrough
Omni-Presence lives primarily inside MarketBOOST and StoryCraft. Walk your client through each step in their first WundertreOS onboarding session so they understand where their presence is managed.
1
MarketBOOST · Campaigns
Connect ad accounts and launch first campaigns
Navigate to MarketBOOST → Campaigns. Connect the client's Google Ads and Meta Business Manager accounts. Create the first campaign using one of the pre-built funnel templates — choose 'Awareness + Retargeting' for most local/regional businesses. Set budget, upload creative, and activate. The Pixel is auto-installed via the WundertreOS snippet.
2
MarketBOOST · Funnel Builder
Build high-converting landing pages
Go to MarketBOOST → Funnels. Use the drag-and-drop builder to create campaign-specific landing pages. Each funnel connects to a LeadSprout pipeline so form submissions and call conversions are captured automatically. Always use a dedicated landing page — never run paid traffic to a homepage.
3
MarketBOOST · Listings
Sync and manage directory presence
Navigate to MarketBOOST → Listings. Enter the client's business name, address, phone, and website. The sync engine pushes consistent NAP data to 40+ directories including Google, Yelp, Apple Maps, and industry-specific directories. Check the Listing Score in the dashboard — target 90+ within 30 days.
4
MarketBOOST · Social
Schedule and manage social content
Go to MarketBOOST → Social. Connect all accounts (Facebook, Instagram, Google Business Profile, LinkedIn if relevant). Use the content calendar grid to schedule posts. Posts can be created here or pushed from StoryCraft. Enable Auto-Publishing so approved content goes live without manual intervention.
5
MarketBOOST · Email & SMS
Send broadcasts and build automated sequences
Navigate to MarketBOOST → Email/SMS. Import the client's existing contact list (CSV). Segment by source (past customer, cold prospect, web opt-in). Build a broadcast campaign — announce the engagement, share a valuable offer, or promote an event. All replies route into the Unified Inbox in Core.
6
StoryCraft · Content Production
Build and manage a content production system
Navigate to StoryCraft. Use the Content Planner to map topics by pillar (education, promotion, trust-building, local). Create content briefs for each post type — assign to the appropriate team member or AI-assisted content tool. Approve, schedule, and track published vs. draft content from one dashboard.
7
MarketBOOST · Analytics
Review channel performance in a unified view
Go to MarketBOOST → Analytics. Review impressions, reach, engagement, click-through rates, and cost-per-lead across all active channels. The Omni-Score shows relative performance across channels. Export the weekly report and include it in client communication — use the Wunder AI briefing for a plain-language summary.
Section 04
Client Progress Milestones
These checkpoints define success at each stage of Omni-Presence. Use them in client check-ins and as the criteria for activating Omni-Narrative.
| Checkpoint | Client Should Have... | X Team Should Have... |
|---|---|---|
| Day 14 | All brand assets delivered and approved for use. Ad accounts and social profiles connected to WundertreOS. | Channel audit complete. NAP synced. First paid campaign live. Social profiles optimized. |
| Day 30 | First batch of content reviewed and approved. Responding to any inbound comments or DMs within 24 hours. | Full content calendar running. Landing pages live. Email list imported and first broadcast sent. Listing score reported. |
| Day 60 | Comfortable reviewing the monthly omnipresence scorecard. Providing feedback on content that's resonating vs. not. | Creative refresh round 1 complete. Retargeting audiences refined. SEO keyword targets implemented on-page. Omni-Presence baseline KPIs documented. |
| Day 90 | Has a clear understanding of which channels are driving awareness vs. leads. Ready to activate Omni-Narrative. | All channels producing consistent content. Paid campaigns optimized past initial learning phase. Full analytics reporting running. Client approved to activate Omni-Narrative. |
Section 05
KPIs & Success Metrics
Omni-Presence KPIs measure reach and visibility — not yet revenue. These metrics confirm that the client's presence is expanding and that the machine has fuel to work with when Omni-Narrative activates the conversion layer.
| Metric | Minimum Bar | Target | How to Measure |
|---|---|---|---|
| Total Reach (all channels, monthly) | 5,000 unique accounts | 15,000+ unique accounts | MarketBOOST Analytics — Reach Dashboard |
| Average Engagement Rate (social) | 2% | 5%+ | MarketBOOST → Social Analytics |
| Cost Per Lead (paid campaigns) | Under $40 | Under $20 | MarketBOOST → Campaign Reports |
| Directory Listing Score | 75 / 100 | 90+ / 100 | MarketBOOST → Listings Score |
| Email Open Rate | 18% | 28%+ | MarketBOOST → Email Analytics |
| SMS Open Rate | 70% | 90%+ | MarketBOOST → SMS Analytics |
| Social Posts Published (monthly) | 12 posts | 20+ posts | StoryCraft → Published Count |
| Review Count Growth (monthly) | +2 reviews | +5 reviews | MarketBOOST → Reputation tab |
| Review Response Rate | 80% | 100% | MarketBOOST → Reputation tab |
| Landing Page Conversion Rate | 3% | 8%+ | MarketBOOST → Funnel Analytics |
Section 06
Common Mistakes & How to Avoid Them
Mistake 01
Activating too many channels at once
It feels comprehensive to launch everywhere simultaneously, but spreading too thin means every channel gets mediocre attention. The content quality drops, performance data becomes hard to interpret, and the team burns out.
How to Avoid It
Prioritize 2–3 channels where the client's audience actually lives (confirm in Omni-Insight data). Build quality and consistency there first. Add channels in Month 2 once the core rhythm is stable.
Mistake 02
Skipping Omni-Insight and jumping to content
Omni-Presence without Omni-Insight is broadcasting to the wrong audience with the wrong message. The ICP isn't defined, the offer is vague, and the content has no strategic foundation — it's just noise.
How to Avoid It
Do not begin content production until the ICP Profile, Offer Stack, and Brand Voice Guide from Omni-Insight are complete and signed off. Every piece of content in Omni-Presence should be written for the ICP defined in Omni-Insight.
Mistake 03
No repurposing strategy
Teams create a long-form piece and only use it once. A 2-minute video becomes one Instagram post and dies. This is an enormous waste of production investment.
How to Avoid It
Use the StoryCraft Content Matrix. Every piece of long-form content (video, blog, case study) should produce at least 5 derivative assets: short-form video clip, social graphic, email excerpt, SMS teaser, and paid ad creative. Build the repurposing workflow into the content brief.
Mistake 04
Running paid traffic without a dedicated landing page
Sending paid traffic to a homepage is one of the highest-cost mistakes in digital marketing. The homepage is designed for everyone — not for the specific offer in the ad. Conversion rates tank and cost-per-lead balloons.
How to Avoid It
Every paid campaign must have a dedicated Funnel Builder landing page with a single CTA that matches the ad's message and offer. Build the landing page before the campaign goes live.
Mistake 05
Treating listing sync as a one-time task
Directory data drifts. Owners change phone numbers, move locations, or rebrand. If listings aren't monitored, inconsistent NAP data hurts local SEO and confuses buyers.
How to Avoid It
Check MarketBOOST → Listings monthly. Set a recurring OS task to audit listing accuracy and Listing Score. Any change to the business's address, phone, or hours must be updated in WundertreOS first — it syncs outward automatically.
Section 07
Omni-Presence Activation Checklist
All items must be checked before the client activates Omni-Narrative.
Setup & Configuration
Ad accounts (Google, Meta) connected to WundertreOS MarketBOOST
Conversion pixels installed and verified firing correctly
All social profiles connected and optimized in MarketBOOST Social
Directory listings synced — Listing Score 75+ confirmed
Email/SMS list imported, cleaned, and segmented
Funnel Builder landing page(s) live for all paid campaigns
StoryCraft content calendar built with 30+ days of planned content
Campaign Execution
First paid campaign live and past the learning phase
Retargeting campaign active against website visitors
First email broadcast sent — open/click data reviewed
First SMS campaign sent (if applicable)
SEO keyword targets identified and implemented on-page
20+ social posts scheduled or published in first 30 days
Reporting & Handoff
Omni-Presence baseline KPIs documented (reach, engagement, CPL, listing score)
Monthly omnipresence scorecard template live in WundertreOS
Client trained on reading the MarketBOOST Analytics dashboard
Review response process handed off to client — SLA agreed
Wunder AI briefings activated for weekly channel summaries
Omni-Presence → Omni-Narrative transition meeting scheduled
Omni-Narrative Is Ready to Activate
Omni-Presence is complete when the client has consistent, multi-channel presence and at least 60 days of performance data. Omni-Narrative activates the conversion layer: the pipeline, the follow-up sequences, and the sales infrastructure that turns all this visibility into closed revenue.