MarketBOOST · Wundertre Framework
Omni Social Framework
Wundertre's opinionated system for social media that actually works. Consistency over virality. Strategy over spontaneity. Every post earns its place in the funnel.
The Foundation
4 Content Pillars
Pillar 01
Education
Builds authority and awareness — makes new people find you
Goal: New people discover the brand through genuinely valuable content that positions the client as the expert.
- "How-to" guides and industry explainers
- Tips and insider insights for the ICP
- "3 things to look for when hiring a [service]"
- "Why most [industry] businesses fail at X"
Pillar 02
Trust-Building
Converts followers to leads — shows the proof behind the promise
Goal: People who already follow move closer to buying by seeing real results and authentic behind-the-scenes proof.
- Reviews, testimonials, star ratings
- Before & afters, case studies
- Team spotlights and culture posts
- Process transparency and behind-the-scenes
Pillar 03
Promotion
Drives direct action — used sparingly (≤20% of content mix)
Goal: People who are ready to buy take action right now. Direct selling content — every post has a clear, single CTA.
- Offers, specials, limited-time deals
- Service spotlights with CTA
- "Book your free consultation" posts
- "This month only" urgency content
Pillar 04
Local + Community
Builds brand advocacy — makes clients proud to be associated
Goal: Humanize the brand and build neighborhood recognition that turns customers into vocal advocates.
- Local events and community involvement
- Partnerships and neighborhood shoutouts
- Client milestone celebrations
- Community charity and giveback content
StoryCraft Pipeline
The Repurposing Engine
1 Core Idea
1 Content Brief
→
spawns
Long-Form VideoYouTube / Full Reel
Short ClipsStories / TikTok / Shorts
Still GraphicsFeed posts / Carousels
CopyEmail + Captions
Audio SnippetPodcast clip / Voiceover
📋One content brief in StoryCraft spawns multiple deliverables across formats and platforms — maximum reach from minimum creative effort.
Where to Show Up
Platform Strategy
| Client Type | Hero Platform | Distribution Platforms | Optimization Focus |
|---|---|---|---|
| Local / SMB | Facebook + Instagram Hero | YouTube Shorts Dist. Google Business Dist. | Community reach, local discovery, reviews |
| B2B / Professional | LinkedIn Hero | Facebook Dist. | Authority, lead gen, thought leadership |
| E-Commerce / Product | Instagram + TikTok Hero | Pinterest Dist. YouTube Dist. | Visual discovery, product demos, DTC conversion |
| Service + Personal Brand | Instagram Hero | Facebook Dist. LinkedIn Dist. | Trust-building, storytelling, DMs as sales channel |
The Rule: Choose ONE hero platform and go deep. Distribute to secondary platforms but don't optimize for them separately. Divided attention = diluted results.
Consistency System
Posting Cadence Framework
3×
Minimum / Week
- Education (TOFU)
- Trust-Building (MOFU)
- Local + Community
5×
Standard / Week
- Education (TOFU)
- Trust-Building (MOFU)
- Promotion (BOFU)
- Local + Community
- Education (repeat)
Daily
Full Presence
- All 4 pillars covered
- Mix of formats daily
- Consistent brand presence
- Algorithm-rewarded activity
📱Stories & Reels — post daily if possible. The algorithm rewards short-form video more than any other format. Daily Stories keep you top-of-feed even on low-post weeks.
The Full Picture
Content-to-Funnel Mapping
TOFU · Awareness
Education
New audience discovers the brand through valuable, expert content
Attracts
MOFU · Consideration
Trust-Building
Followers move closer to buying by seeing proof, reviews, and results
Convinces
BOFU · Decision
Promotion
Ready-to-buy audience takes direct action through clear CTAs
Converts
Flywheel · Advocacy
Local + Community
Customers become proud advocates, fueling organic word-of-mouth
Retains
