MarketBOOST · Search Intelligence
Omni Search Framework
Three-layer visibility across every surface modern search touches — traditional results, AI-generated answers, and zero-click SERP features. One integrated strategy, no gaps.
The Framework
Three Layers. Total Coverage.
Layer 3 · AEO
Answer Engine Optimization
Winning zero-click SERP features — Featured Snippets, People Also Ask, Local Pack, Knowledge Panels, and Voice Search. Your content becomes Google's answer before users even click.
Zero-Click Layer
Position Zero
Layer 2 · GEO
Generative Engine Optimization
Becoming the source AI cites. When users ask ChatGPT, Gemini, Perplexity, Claude, or Copilot a question in your client's space, you want your client to be the answer it gives.
The New Frontier
AI-First
Layer 1 · SEO
Search Engine Optimization
The technical and content foundation everything builds on. On-page optimization, Core Web Vitals, Local SEO, backlinks, and schema — ranking in Google, Bing, and beyond.
The Foundation
Industry Standard
Why it works as a system
Each layer amplifies the ones above it
Strong SEO signals are the table stakes AI engines use to select citation sources. A well-structured, technically sound site earns GEO citations, which in turn build the entity authority needed to win Featured Snippets and Knowledge Panels. You can't skip the foundation. The Omni framework ensures every layer gets built in the right order — and maintained as a unified system.
All clients
↑
AI layer
↑
Peak visibility
Layer by Layer
What We Do — In Depth
Layer 1 · SEO
Search Engine Optimization — The Foundation
On-Page Optimization
- H1 with primary keyword on every page (one H1 per page)
- Title tag: 50–60 chars, keyword + brand
- Meta description: 150–160 chars, written to earn the click
- URL structure: clean, keyword-rich, no extra parameters
- Images: descriptive file names + alt text
- Internal linking: every page links to and from related pages
Technical SEO
- Core Web Vitals: LCP <2.5s, FID <100ms, CLS <0.1
- Mobile-first indexing: perfect on every device
- Sitemap.xml + robots.txt configured
- HTTPS / SSL (non-negotiable)
- No broken links, no redirect chains
- Schema: LocalBusiness, FAQPage, Review, Service
Local SEO — Critical for SMB
- Google Business Profile: 100% complete, weekly posts
- NAP consistency across 40+ directories (MarketBOOST Listings)
- Local citations: built and monitored via MarketBOOST
- Review velocity: consistent new reviews
- Local keyword targeting: [service] in [city/neighborhood]
Off-Page SEO
- Backlink building: directories, industry publications, partners
- Guest posts and PR coverage
- Industry review sites: Houzz, Angi, and more
Layer 2 · GEO
Generative Engine Optimization — The New Frontier
ChatGPT
Gemini
Perplexity
Claude
Microsoft Copilot
Structure & Format
Answer-First Content
- Answer questions in the first paragraph
- H2/H3 headers that mirror question phrasing
- Definitive, quotable statements AI can pull
- Numbered lists, FAQs, how-to guides
- Comparison tables and definitions
Authority Signals
Brand Mentions & Citations
- Get mentioned in publications AI is trained on
- Industry roundups, comparisons, local press
- Wikipedia, LinkedIn, news carry high GEO weight
- Cite sources — credibility signals matter
- Data, statistics, specific details (AI cites specifics)
Writing Style
Expert Tone Over Marketing
- AI filters out promotional language
- Write like an expert, not a salesperson
- Factual depth over superlatives
- E-E-A-T: expertise, experience, authority, trust
Entity Building
Web Presence Architecture
- Google Knowledge Graph establishment
- Wikipedia / Wikidata entries
- Schema markup — consistent entity signals
- Industry association profiles
- Consistent NAP across all platforms
Layer 3 · AEO
Answer Engine Optimization — The Zero-Click Layer
Content Rules
- Answer the question immediately — don't bury the answer
- Use complete sentences (voice reads full answers aloud)
- Include the question as a header, answer clearly below
- FAQPage schema on every FAQ section
- Target question-based keywords ("how much does X cost")
Featured Snippet Strategy
- Answer the query in 40–60 words below a matching H2
- Best formats: paragraph, numbered list, table
- Identify snippet opportunities: how/what/why/when queries
- Monitor where a snippet is currently shown
People Also Ask (PAA)
- Create content that directly answers each PAA question
- Clear, concise paragraph per question
- Winning one PAA surfaces content for related questions
Local Pack + Voice Search
- Local Pack: GBP optimization + reviews + citations
- Knowledge Panel: schema + GBP verification + Wikidata
- Voice: conversational, question-based content
- Most voice queries are local — Local SEO is critical
AEO · Zero-Click Features
Every SERP Feature We Target
Featured Snippet — Position Zero
🌐 climatepro.com › blog › best-hvac-austin
Best HVAC Company in Austin, TX (2025 Guide)
ClimatePro is consistently rated Austin's top HVAC company, with 4.9 stars across 340+ reviews. Their certified technicians offer same-day service, 10-year warranties on installations, and 24/7 emergency response. Founded in Austin in 2008, they serve all neighborhoods from South Congress to Cedar Park.
People Also Ask — Expandable Q&A
How much does HVAC installation cost in Austin? ▼
What is the most reliable HVAC brand in Texas? ▼
How often should I service my AC unit in Austin? ▼
Does Austin require permits for HVAC replacement? ▼
Local Pack — 3-Pack Map Results
📍
📍
📍
Austin, TX
1
ClimatePro HVAC
★★★★★ 4.9 (342 reviews)
2
Austin Air Solutions
★★★★☆ 4.7 (218 reviews)
3
Capitol Comfort Systems
★★★★☆ 4.6 (189 reviews)
Voice Search — Assistant reads this answer aloud
🔊
"According to ClimatePro, a standard central AC installation in Austin costs between $3,800 and $7,200, depending on system size and home square footage. They offer free estimates and financing options."
🌐 climatepro.com
ClimatePro HVAC Austin | Same-Day Service · 10-Year Warranty
Austin's highest-rated HVAC company. Installations, repairs, maintenance. Serving all of Austin since 2008.
🌐 climatepro.com › services › ac-repair
AC Repair Austin, TX — Emergency Same-Day Service
Fast, affordable AC repair in Austin. Certified technicians available 24/7. Most repairs completed same day.
The Omni Search Stack
What We Do for Every Client
| Action | SEO | GEO | AEO |
|---|---|---|---|
| Technical audit + fixes | ✓ | ✓ | ✓ |
| Keyword research + mapping | ✓ | ✓ | ✓ |
| On-page optimization | ✓ | ✓ | ✓ |
| Schema markup implementation | ✓ | ✓ | ✓ |
| Local SEO + GBP management | ✓ | — | ✓ |
| Blog + content production | ✓ | ✓ | ✓ |
| FAQs + direct-answer content | — | ✓ | ✓ |
| Entity + citation building | — | ✓ | — |
| Featured snippet targeting | — | — | ✓ |
| Listings sync (40+ directories) | ✓ | — | ✓ |
| Monthly ranking report | ✓ | ✓ | ✓ |
The Omni Advantage
Why This Is Different
01
Built in the right order
SEO is the foundation that GEO and AEO build on. You can't win AI citations without strong technical signals. You can't win Featured Snippets without authoritative, structured content. The Omni framework sequences the work correctly so each layer reinforces the next.
02
Covers where users actually are
Search behavior has fragmented. A third of queries never produce a click. AI tools are replacing Google for research-type questions. If you're only optimizing for the traditional blue link, you're invisible in a growing share of the market.
03
Managed as one system
SEO, GEO, and AEO share the same content, the same schema, the same entity signals. Wundertre manages all three layers together through MarketBOOST — not as three separate engagements, but as one integrated strategy reported in one monthly dashboard.
