WundertreOS · LeadSprout
Omni Prospecting Framework
A structured, signal-driven approach to building and working outbound lists. Always working toward a conversation — not just sending messages.
Core Philosophy: Warm First · Targeted Second · Broad Third
Priority Stack
The Three Prospecting Layers
Layer 1
Intent — Wunder Uncover
They already know you exist — they just didn't raise their hand
Hottest
Who
Companies and contacts who visited the client's website — active interest, no form filled
Data Source
IP resolution + Data Graph → company name, decision-maker contact, pages viewed, visit frequency
ip_resolution
intent_prospect_record
ip_resolution
intent_prospect_record
Action
Immediate personalized outreach — "I noticed [Company] was researching [Service] on our site..."
Tool
⚡ LeadSprout — Wunder Uncover
Uncover dashboard → create prospect → enroll in sequence
If no website visit signal → move to
↓
Layer 2
ICP Match — Targeted Prospecting
Right profile, high relevance — even without prior intent signal
Warm
Who
Companies matching the Ideal Customer Profile — right industry, size, location, signals — but haven't visited yet
Data Source
Data Graph ICP filters → personas, target industries, geography, company size
company_prospect
property_prospect
company_prospect
property_prospect
Action
Personalized outbound sequence — email + LinkedIn + SMS multi-touch tied to ICP relevance
Tool
🎯 LeadSprout Prospecting
Filter by ICP criteria → build list → enroll in sequence
Expand reach with market signals → move to
↓
Layer 3
Signal-Based Expansion
Timing is everything — reach someone at the moment of need
Broader
Who
Companies showing market intent signals — job postings, funding events, leadership changes, competitor activity
Data Source
Third-party buying intent data → intent topic match: competitor search, category search
intent_prospect_record
intent_prospect_record
Action
Signal-triggered outreach — "I saw [Company] is hiring for X, that usually means..."
Tool
📡 LeadSprout Intent Filters
Filter by intent signal → build segment → enroll in timed sequence
Outreach Cadence
The Omni 5-Touch Sequence
1
Day 1
Personalized Email
Specific to their situation or signal — no templates that feel templated
2
Day 3
LinkedIn
Connection request + brief message — reinforce without repeating
3
Day 6
Follow-Up Email
Add value — a relevant insight, case study, or piece of content
4
Day 10
SMS
Short, casual check-in — mobile only when number is available
5
Day 15
Final Email
"Closing the loop" — respectful close, leaves door open
All 5 touches are automated in LeadSprout sequences, but written to feel human. The goal is a reply — not just a send.
The Omni Way
List Building Rules
Quality Over Quantity
50 hyper-targeted prospects outperform 500 generic ones. Every time. Build tighter, not bigger.
ICP Filter First, Always
Never build a list without filtering it against the Ideal Customer Profile first. No exceptions.
Enrich Before Outreaching
Incomplete records get skipped. Run enrichment from the Data Graph before any sequence enrollment.
Segment by Persona
CEO outreach ≠ Marketing Director outreach ≠ Operations Manager outreach. Each persona gets its own messaging.
Track What Matters
Open rate, reply rate, meeting booked rate — not list size. Size is vanity. Replies are revenue.
Warm First, Then Expand
Work Layer 1 before touching Layer 2. Exhaust high-signal prospects before moving to broader outreach.
Inbound ↔ Outbound
The Prospecting–Inbound Connection
Wunder Uncover bridges inbound interest and outbound action
Many website visitors who never fill out a form can be resolved to companies and contacts — turning passive traffic into outbound pipeline
Inbound Signal
Prospect visits website, clicks an ad, reads a blog post — signals intent without converting
→
Wunder Uncover
IP resolution + Data Graph identifies company, decision-maker, pages viewed, frequency
→
Layer 1 Outbound
Prospect automatically elevated to Layer 1 — immediate personalized sequence in LeadSprout
Ad retargeting and prospecting sequences run in parallel — the same prospect may see an ad AND receive an email in the same window.
When a Layer 2 or 3 prospect engages with marketing content → automatically elevate to Layer 1 treatment.
Performance Tracking
What We Measure
Track what drives revenue — not just activity volume.
Open Rate
Email
Subject line + sender credibility
Reply Rate
Primary KPI
Signals message-market fit
Meeting Booked
Revenue Signal
Outreach → pipeline conversion
List Quality Score
Not List Size
Enrichment % · ICP match rate
