Wundertre — Acquisition Framework
The Omni Funnel
Not a linear pipeline — an acquisition engine running three simultaneous stages. Each stage feeds the next, and the flywheel at the bottom seeds the top with warmer, pre-sold leads on every cycle.
Stage 01 — Top of Funnel
TOFU
Create Attention
Get the right people to know your client exists — at scale, across every relevant channel.
Channels
Google AdsMeta AdsOrganic SocialSEOBusiness ListingsFlywheel Referrals
Content & Assets
- Awareness posts & brand videos
- Educational & how-to content
- Search-optimized landing pages
- Google Business Profile optimization
- Short-form social clips (StoryCraft)
Automation & Tools
StoryCraftMarketBOOSTGoogle AdsMeta Ads
Conversion Mechanism
- Click to landing page or lead form
- Profile visit → follow → nurture sequence
- Search click → optimized GMB or page
- Referral link → warm intro page
Stage 02 — Middle of Funnel
MOFU
Capture Interest
Turn attention into a trackable lead with a way to follow up — and capture every visitor, even those who don't convert.
Channels
Landing PagesLead MagnetsEmail SequencesSMS SequencesWunder Uncover
Content & Assets
- Lead magnets (guides, checklists, calculators)
- Case studies & before/after proof
- Comparison content (us vs. them)
- Testimonials & social proof carousels
- Demo & consultation offer pages
Automation & Tools
ArdamentLeadSproutWunder Uncover
Wunder Uncover — Catch More, Miss Less
Most website visitors leave without filling out a form. Wunder Uncover resolves a significant portion of anonymous traffic to companies and contacts, then triggers identity-based follow-up outreach automatically — turning passive visits into active pipeline.
Conversion Mechanism
- Form fill → enters email/SMS nurture
- Lead magnet download → segmented sequence
- Unidentified visitor → Uncover retarget
- Warm lead → booking page CTA
Stage 03 — Bottom of Funnel
BOFU
Convert to Buyer
Turn qualified interest into a signed, paid client — with zero friction at the decision moment.
Channels
Sales CallsBooking PagesQuote ToolsProposalsE-SignRetargeting Ads
Content & Assets
- Custom proposals with pricing tiers
- Pricing pages & ROI calculators
- Social proof & video testimonials
- Objection-handling email sequences
- Retargeting ads for warm visitors
Automation & Tools
ArdamentLeadSproutMeta RetargetingGoogle Retargeting
Conversion Mechanism
- Booking confirmation → pre-call sequence
- Proposal sent → auto follow-up cadence
- E-sign → payment link & onboarding trigger
- Closed-lost → re-engagement sequence
Buyer exits funnel — enters flywheel
Post-Funnel — Ongoing Retention & Growth
The Omni-Revenue Flywheel
Once a prospect becomes a buyer, they exit the funnel and enter the flywheel — where value compounds into advocacy, advocacy generates referrals, and referrals re-enter the funnel as warm, pre-sold leads.
Step 01
🚀 Onboarding
Seamless welcome experience sets expectations, delivers quick wins, and builds trust from day one.
Step 02
💎 Value Delivery
Consistent results through the Omni stack — traffic, leads, conversions — tracked and reported transparently.
Step 03
⭐ Advocacy
Happy clients leave reviews, provide testimonials, and become willing case study subjects.
Step 04
🔁 Referrals
Advocates send warm leads back into MOFU/BOFU — pre-sold, trust-established, ready to close faster.
How the Flywheel Shortens Every Future Funnel
Referrals skip TOFU
A referred lead already knows and trusts the brand — no cold awareness spend required.
Case studies handle MOFU
Proof from real clients answers objections automatically — fewer nurture touches needed.
Reviews remove BOFU friction
A 5-star reputation closes deals before the proposal is even written.
