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Touchpoints/Omni Ads
MarketBOOST · Omni Framework

Omni Ads

The Wundertre approach to paid advertising. Three audience temperature layers, four list-building tools, six ad networks — all connected directly to WundertreOS. Always on. Never campaign-thinking.

Core Philosophy
Traditional agencies launch a campaign, spend the budget, pause, repeat. The Omni way runs three audience layers simultaneously — always. Cold audiences build awareness. Warm audiences recapture intent. Hot audiences re-activate known relationships. All three run at once, all the time, fed by live data from WundertreOS — across search, social, programmatic display, and Connected TV, all managed from one dashboard.
The OS Advantage

Build lists in WundertreOS → Sync to all ad networks — search, social, display, and streaming TV

1
Build Your List
Use any of the 4 LeadSprout prospecting tools to pull contacts matching your exact criteria — intent signals, geography, property type, or company profile.
IntentAreaCompanyProperty
2
Save to Prospecting List
Drop contacts into a named prospecting list inside LeadSprout. Enrich records to maximize email and phone match rates before syncing.
LeadSprout ListsEnrichment
3
Sync to Ad Platforms
Push the list as a custom audience to any or all 6 connected ad networks. One click — WundertreOS handles the hashing, formatting, and upload for each platform.
6 NetworksAuto-hashed
4
Run + Build Lookalikes
Target the uploaded audience directly with ads. On Meta, Google, and TikTok — optionally build lookalike audiences from your best contacts to expand reach intelligently.
LookalikesMeta · Google · TikTok
Why this matters: Most agencies run ads to demographic guesses. Wundertre runs ads to people you know match your ICP — people showing buying intent, people in your service area, decision-makers at target companies, or owners of specific property types. Your ad dollars reach the right people from day one.
LeadSprout · Data Graph

4 ways to build a list in WundertreOS

Intent Prospecting
In-market contacts showing active buying signals across the Wundertre Data Graph.
  • Active buyer-behavior signals
  • Demographic targeting criteria
  • Interest category targeting
  • Life event triggers
  • In-market segment filters
intent_prospect_record
Area Prospecting
Properties and owners within a specific geography — ideal for local service businesses.
  • Zip code targeting
  • Radius search from a point
  • Drawn polygon (custom boundary)
  • Property owner contact data
  • Neighborhood / subdivision
area_prospect_credit
Company Prospecting
Decision-makers at target companies — filtered by firmographics and growth signals.
  • Industry / NAICS code
  • Company size (employee count, revenue)
  • Geography (city, state, region)
  • Growth signals (hiring, funding)
  • Decision-maker title / seniority
company_prospect
Property Search
Full property graph filtered by type, owner profile, equity, and distress signals.
  • Property type (residential, commercial)
  • Owner profile (absentee, occupied)
  • Equity level & LTV
  • Distress signals (pre-foreclosure, liens)
  • Last sale date / hold time
property_prospect
Always-On Stack

3 audience layers running simultaneously

❄ Cold
Net-New Audience — Prospecting & Awareness
~50% of budget
Who They Are
  • Match ICP but don't know the client yet
  • Built from OS lists (intent, area, company, property)
  • Lookalike audiences from best customers
How We Reach Them
  • Custom audience upload from OS prospecting list
  • Lookalike expansion (Meta, Google, TikTok)
  • Interest + demographic + keyword targeting
Creative Approach
  • Problem-aware hooks
  • Brand introduction
  • Educational / value-first content
  • Short-form video (TikTok, Reels, YouTube)
KPIs to Watch
  • CPM (cost per 1,000 impressions)
  • CTR to landing page
  • Cost per landing page view
  • New audience size reached
🌡 Warm
Wunder Uncover + Pixel Retargeting — Re-Engagement
~35% of budget
Who They Are
  • Visited the client's website but didn't convert
  • Identified by Wunder Uncover (IP resolution)
  • Engaged with social content or video
How We Reach Them
  • Wunder Uncover contacts → upload to OS list → sync to all 6 platforms
  • Pixel-based website retargeting
  • Video viewers & social engager audiences
Creative Approach
  • Proof-based (reviews, results, case studies)
  • Offer-specific (consultation, free quote)
  • Overcome objections
  • Urgency where genuine
KPIs to Watch
  • ROAS (return on ad spend)
  • Cost per lead / conversion
  • Landing page conversion rate
  • Wunder Uncover match rate
🔥 Hot
CRM Lists & Known Contacts — Re-Activation
~15% of budget
Who They Are
  • Known leads in LeadSprout CRM
  • Past clients and email/SMS subscribers
  • Referral contacts
How We Reach Them
  • LeadSprout contact list → OS prospecting list → sync to all 6 platforms
  • Customer list custom audiences
  • Exclusion lists (suppress current active clients from cold)
Creative Approach
  • Personal, relationship-based tone
  • Exclusive offers or early access
  • Upsell / cross-sell relevant services
  • Re-engagement ("We miss you" angle)
KPIs to Watch
  • Frequency (limit to avoid ad fatigue)
  • Re-activation rate
  • Upsell / repeat purchase rate
  • Engagement rate
Connected Networks

6 ad platforms, managed from one OS

Google Ads
Intent
Captures people actively searching for what the client offers. Highest purchase intent of any platform.
Best for
Search, Display, YouTube, Shopping
Match time
2–5 days for full population
Identifiers
Email + phone
Lookalike supportedCustomer match
Meta Ads
Social Intent
Facebook & Instagram. Creates intent by interrupting the right people in-feed. Highest-volume lookalike capabilities.
Best for
Feed, Stories, Reels, Retargeting
Match time
A few hours, up to 24h
Identifiers
Email + phone
Lookalike supportedHighest lookalike quality
TikTok Ads
Video-First
Short-form video-first platform. Fastest-growing reach for under-45 demographics. Strong for brand storytelling and awareness.
Best for
In-feed video, TopView, Spark Ads
Match time
A few hours
Identifiers
Email only
Lookalike supportedEmail-only match
LinkedIn Ads
B2B
The B2B standard. Reach decision-makers by title, company, seniority, and industry. Pairs directly with Company Prospecting lists.
Best for
Sponsored content, InMail, Display
Match time
24–48 hours
Identifiers
Email only
Best for B2B clientsEmail-only match
Microsoft Ads
Search
Bing Search + Microsoft Audience Network. Older, higher-income demographic skew. Cheaper CPCs than Google for many local categories.
Best for
Bing Search, Audience Network, Shopping
Match time
A few hours
Identifiers
Email + phone
Lower CPCs vs GoogleOlder demographic skew
Reddit Ads
Community
Subreddit targeting reaches people in specific interest communities. Niche, high-trust environment. Audience matching takes longer — plan ahead.
Best for
Promoted posts, subreddit targeting
Match time
3–7 days (plan ahead)
Identifiers
Email only
Email-only matchLongest match time
Programmatic Display
WundertreOS Native

Automated display ad buying across millions of websites and apps — follow your prospects across the web after they've visited your site or matched your target audience.

Best forRetargeting, brand awareness, competitor conquesting
TargetingWebsite visitors, lookalike audiences, geographic zones, intent data
FormatBanner ads, native ads, video pre-roll, interstitial
Avg CPM$4–$12 across quality inventory
RetargetingBrand AwarenessSupplemental
Connected TV / Streaming
WundertreOS Native

Run 15–30 second video ads on streaming platforms (Hulu, Peacock, Roku, Amazon Fire TV) directly from WundertreOS. Reach homeowners watching TV — not scrolling a feed — with unskippable brand impressions.

Best forBrand building, high-ticket services, seasonal awareness campaigns
TargetingHousehold income, homeownership, zip code, behavioral segments
Format15s / 30s video, unskippable pre-roll, pause ads
Avg CPM$25–$45 (premium, engaged, lean-back audience)
UnskippableLean-Back AudienceBrand Building
📺

WundertreOS Native — Now in Platform

Direct Mail and Connected TV/CTV are native WundertreOS channels. Run your TV spots and mailer campaigns from the same dashboard as your Google and Meta ads — same audience lists, same reporting, one system.

Operating Standards

The Omni Ads rules

All 3 layers, always
Cold, Warm, and Hot audiences run simultaneously. Never pause a layer — each feeds the others.
Lists before targeting
Build OS prospecting lists first. Run ads to people you know match, then expand with lookalikes and interest targeting.
Creative refresh cadence
Refresh ad creative every 3–4 weeks. StoryCraft produces the assets. Fatigue kills performance — don't let it.
Landing pages, not homepage
Every ad points to a dedicated Ardament landing page. Never the homepage. Message match between ad and page is mandatory.
Wundertre · MarketBOOST Hub · Omni Ads Framework · Client Reference
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